U23D proves that Bono and friends are pioneers still

From the Herald Sun

U23D, a full-length concert by the Irish musicians shot entirely in three dimensions, makes it cool to go to a rock concert in a pair of glasses.

Midway through U23D there is a stunning shot of Bono standing on a small stage in front of a sea of people holding aloft mobile phones.

The crowd stretches into the distance and spotlights beam down on the U2 frontman from an angle, with the impression of depth magnified by smoke drifting through the shafts of light.

It’s the perfect illustration of how 3D can turn an ordinary concert film into something spectacular. Co-director Catherine Owens, whose day job is being U2’s art director, says it’s one of her favourite moments in the film.

‘‘There’s also this fantastic shot where you’re zooming over Larry’s (Mullen Jr) drum kit and you get this incredible depth and then the camera pulls down and you can see the crowd in front of him,'’ Owens says.

‘‘And of course there’s the shot of Bono where he reaches out and it looks like he’s touching you.'’

U23D is billed as the world’s first digital 3D live action movie — it was made before the recent Hannah Montana concert film — and was filmed during the South American leg of the Vertigo world tour in 2006.

 

 

Though it looks and feels very much like a single concert, U23D was actually made during seven dates with the close-ups filmed during a run-through of the concert played to an empty stadium in Buenos Aires, Argentina.

Owens says the band was determined to minimise the disruption for the fans who had shelled out their hard-earned cash for the concerts. ‘‘They don’t like to come the whole way to a country and have fans pay for tickets and have to look at the backs of cameras,'’ she says, adding that the concert run-through wasn’t actually played to no one.

‘‘U2’s rather large crew are there and then outside the stadium walls are all the kids who’ve been camped out for days on end, so we got some wonderful reactions from them out there in the dark.'’ Of the 24 songs that were shot, 14 made it into the finished film. They include newer hits Vertigo and Beautiful Day alongside classic U2 moments Sunday Bloody Sunday, One and Where the Streets Have No Name.

Though some songs were cut for technical reasons, Owens says the band was particularly ruthless in ditching songs in which they felt their performance wasn’t up to par.

‘‘Mysterious Ways, which we really, really wanted to include in our set list, the band never felt the performance was believable. With Bono it’s all about: ‘Do you believe these people? Do I believe that guy? Do I believe that drummer?’

‘‘We even lost the opening song of the tour, City of Blinding Lights, based on the fact the band felt the song just wasn’t taking off.'’

Having toured with the band since 1992, Owens says if she could pick any U2 tour to film in 3D, she would have picked 1997’s PopMart. ‘‘It was such a holy extravaganza,'’ she says. ‘‘But in saying that, musically where U2 were at in Vertigo really lends itself incredibly well to film.'’

As spectacular as some of the visuals are in U23D, Owen believes it’s only the prototype for a new wave of cinema. ‘‘We have just opened a tiny hatch in a very big door,'’ she says.

‘‘We’re hoping that we’ve given a really good sample of what’s possible for 3D and we’ve crafted it very diligently, but at the same time we’re hoping that people will pick up from where we’ve left off.'’ U23D opens today.

U23D: 3 Days to go….

From the Brisbane Times

As Norma Desmond and King Kong would tell you, size does matter. Imax has been making pictures big again for 37 years now, but this is said to be the world’s first digital 3D multi-camera production of a live event, a concert by the Irish superband U2.

Which of those qualifiers is the more significant could be debated, but I’m here to tell you that watching it on the biggest Imax screen in the world (here in Sydney) is quite overwhelming.

There have been a lot of great concert films, of the greatest bands, but it’s astonishing to see something this big, this loud and this close. There’s also the surpassing strangeness of being in a huge theatre full of people wearing silly glasses, watching Bono - a man who has made silly glasses his trademark - pontificating and prancing through 85 minutes of concert footage.

If you love U2 - and millions do - the film will probably rock your world. Even if you’re an agnostic about them, as I am, there are moments in this film of the purest rock’n'roll intensity, where the band reaches the transcendent heights for which it has always aimed. The 3D cameras are so close to The Edge’s guitar head that you have to duck when he moves. I could read the fine print on Larry Mullen’s snare-drum head. You feel you could reach out with both hands and touch the hem of Bono’s garment. Or if, like me, you’re irritated by the man’s pomposity, you can fantasise about reaching out and slapping him.

 

 

I would have paid money just for the crowd shots. Most of the concert was filmed at the River Plate stadium shows in Buenos Aires last year, but different shots are from different parts of their Latin American tour. The digital 3D camera rigs are so expensive and unwieldy, they filmed medium shots in Mexico City and mid-distance shots in Sao Paulo, etcetera. But it’s so well put together and so tight a show that it looks like one concert, in which everyone in the crowd is absolutely going off.

The 3D effect adds a beautiful dimensionality to the field of faces. At one point, they all seem to start moving as a whole, rippling and flowing like an ocean. It’s beautiful to watch so many people having so much fun, so connected. And most of them look to be under 30, which means they weren’t born when this band first picked up their instruments in Dublin in 1976. You have to hand it to U2: they have rewritten the rock’n'roll handbook in a lot of ways - not just longevity, but musical relevance and an ability to appeal to new audiences. And, of course, they were one of the first bands to ditch the sex and drugs image of rock and replace it with an interfaith message of love, peace and understanding.

This can be a problem for cynics such as I. I don’t object to their Christianity, but the combination of so much ego and earnest self-belief tends to make their music a tad self-important - like going to a really hip church, with Bono as chief happy clapper, whipping up the crowd to cheap ecstasy. Seeing the film made me revise my opinion - of their music, if not Bono.

I now concede that the ecstasy isn’t cheap. This band works hard at making the music soar and taking the crowd with them. And in a couple of points in the film, when The Edge’s guitar playing climbs to that high wide plateau of rock’n'roll exaltation where few are chosen, I too became a believer. The man is a genius with a Fender, and, in his church, I would happily dwell while he makes that guitar sing.

I was reminded of two other scenes from musical movies: the James Brown gospel number in the black church in The Blues Brothers, and the scene in The Commitments where Jimmy Rabbitte, the manager, explains to the band why they have a right to sing soul, because “the Irish are the blacks of Europe”.

To my ears, U2 does a kind of white neo-gospel music, and while Bono ain’t no James Brown, he’s no slouch at working a crowd either. Their ecstatic shows are a bit like an old-time revivalist tent show, without the tent. The 3D format fits them perfectly. If the old-style rock concert was the water, then U23D turns it into wine. This technology might well be the future of rock concerts on film (or hard drive, to be precise).

Greater Union To Screen U23D in Perth, Adelaide and Brisbane

Greater Union is screening U23D in selected cinemas in Perth, Adelaide and Brisbane: 

  • Brisbane - Megaplex Chermside, Megaplex Indooroopilly
  • Adelaide - Megaplex Marion
  • Perth - Megaplex Innaloo

Triple M Adelaide is offering a competition to win tickets. All you need to do is explain in 25 words or less how you believe U2 has changed the world for the better.

Finally, if you are a Sydneysider and don’t want to watch the film at Imax in Darling Harbour, Greater Union is screening the film in some suburban centres: Campbelltown, Megaplex Castle Hill, George St.
 

U2 signs with Live Nation

From Yahoo News

NEW YORK (Reuters) - Live Nation Inc said on Monday it has reached an agreement for a 12-year global contract to handle the merchandising, digital and branding rights as well as the touring of Irish group U2.

Live Nation has been expanding its business model to develop more far-reaching and deeper relationships with artists beyond just handling their touring. The deal with U2, one of the world’s biggest rock bands, comes just five months after Live Nation announced a comprehensive partnership with pop star Madonna, which included her coveted recording rights.

The company would not reveal financial terms of the U2 deal though analyst David Joyce at Miller Tabak estimated that the deal would “likely be in the $100 million range.” Live Nation said U2 will continue the band’s long-term recording and publishing relationship with Universal Music Group, a unit of French media giant Vivendi. “It’s not a do-or-die situation that we have to be involved in the recordings,” Live Nation Chairman Michael Cohl said in an interview with Reuters. “We’d prefer to, but it’s not always available.” The deal with Madonna, which included the recording rights, was estimated to be worth $120 million over 10 years including a three-album commitment after the artist submits her last album to her current music company, Warner Music Group.

Its partnership with U2 will now include merchandise and licensing rights, sponsorship and strategic alliances, digital rights, fan club/Web sites and other marketing and creative services. Cohl said the new model will help boost the overall company’s profit margins. Analysts have said that touring and ticketing have traditionally been a low-margin business. Several of the company’s executives had managed U2’s tours for more than 20 years.

Live Nation’s attempts to diversify its business and win artists from music labels come as the major recording companies are also trying to reinvent their business and win control of touring, digital and merchandise rights of their artists. Joyce, who rates Live Nation a “buy,” said that as the company tries to bolster relationships with its artists, this latest deal should help its efforts to retain live event market share from existing competitors such as AEG. But he said there is a question whether music labels will fend off Live Nation’s expansion attempts as they attempt to diversify themselves. The music companies are keen to replace lost revenue caused by falling recorded sales. Fans are buying fewer CDs and not purchasing enough digital music to make up for the shortfall.

The major labels have started signing some artists to so-called 360-degree deals which include recording as well as publishing, touring, digital and other rights. Cohl said his company will focus on signing other major artists rather than developing new acts such as a traditional music label or publishing house. “Our intention is to work with artists who are already making it or on their way to making it,” he said. Live Nation said its new strategy will also include its Web site LiveNation.com, which Cohl said was aiming to become the biggest music portal on the Web through a mixture of ticketing, merchandise sales as well as fan clubs and other features. Shares in Live Nation were up 3.5 percent, or 41 cents, to $12.24 in Monday morning trading on the New York Stock Exchange.

What this all means will come to light once U2 hit the road again. One thing for sure, we are likely to get a new U2.com and we will not all be buying concert tickets through the usual outlets like ticketmaster.

Darling Harbour the place to be April 9th

Cover Band Rattle and Hum will be playing at Darling Harbour from 5:30pm on April 9th to help mark the Sydney release of U23D at the Darling Harbour Imax.

Rattle and Hum are famous for appearing on Sunrise and recording a spot for the Chasers.

 

 

 

U23D SPECIAL MELBOURNE MIDNIGHT SCREENING – WED APRIL 9

U2 3D – The Ultimate concert film in IMAX 3D

The world’s biggest band are set to become even bigger when they hit IMAX screens in 3D. With the Australian release confirmed for April 10, fans can get ready for an experience that will be ’even better than the real thing!’ 

The Australian U2 Show perform LIVE from 9pm – Bar Open from 9pm 

TICKETS NOW ON SALE!

Go to http://www.imaxmelbourne.com.au to secure these enviable seats!

 

 

 

East Coast Australia: U23D April 10th

Imax Melbourne, Imax Sydney and Brisbane’s Cineplex Australia all have officially confirmed U23D’s release date is April 10th. The Melbourne tickets go on sale March 12th and Brisbane’s release is set for the Victoria Point Cinemas.

U23D at Standard Cinemas!!!

From ninemsn:

U2 3D puts viewers within the pulsing energy of a live U2 stadium concert. Marrying innovative digital 3D imagery and 5.1 Surround Sound, it creates an immersive theatrical experience unlike any 3D or concert film that has come before. Shot in South America during the `Vertigo` tour, U2 3D continues the band`s use of technology to create exceptional multisensory experiences.

“Bono wanted to go somewhere magical” with the creation of “U2 3D”, says director Catherine Owens; he was seeking an intensity the already ecstatic feelings evoked by U2’s live concerts.

The film, primarily directed by Irish artist Catherine Owens, and Mark Pellington, who co-directed the live shoot and provided invaluable creative support throughout post-production, sets out to capture the band’s relationship with each other and the resonant repsonse of their fans.

The first digital 3D, multi-camera, real-time production, the film was brought to life by 3ality Digital, who shot over 100 hours of footage with the largest collection of 3D camera technology ever used on a single project.

“U2 3D” will be exhibited in Hoyts cinemas equiped with digital 3D projection systems!

Screening at NSW - Broadway and Penrith; VIC - Chadstone and Northland; ACT - Belconnen; WA - Carousel.

Bono in Davos

It has been a busy week for our favourite frontman. After the U23D opening at Sundance in Utah, which is getting rave reviews almost unanimously, Bono dropped in to the Pentagon to talk Africa with US Defense Secretary Robert Gates. Later in the week he appeared in Davos Switzerland with Al Gore at the World Economic Forum. Bono declared that in the aftermath of the good will surrounding Live 8, “The G-8 are not making good on their commitments. This is a scandal”. You can see a video of Bono commenting to journalists about this on You Tube

Bono has also used the World Economic Forum to launch a new initiative for the Red campaign in conjunction with Dell and Microsoft. You can see a good CNBC interview on the new initiative with Bono, Michael Dell and Bill Gates on You Tube. The new range of Red computers could be one of the first Red products available to Australians- most Dell computers can be ordered online.

U2 members see their own concert

From The West Australian

After a legendary career playing to sold-out stadiums, Bono and the Edge spent this weekend doing what their fans have done for years — standing in line to see a U2 concert.

That concert was “U2 3D,” a film of the band’s 2005-06 Vertigo tour, shot at several shows in South America with new 3D technology.

“I was really hoping we weren’t crap after all these years. Luckily we weren’t,” the Edge told the Associated Press before the band donned plastic glasses to watch the movie’s premiere at the Sundance Film Festival on Saturday night.

The band’s frontmen, joined by drummer Larry Mullein and bassets Adam Clayton, joked about the absurdity of seeing their own concert after playing together for over 30 years.

“It’s kind of horrific,” to watch himself on stage in 3D, said Bono. “It’s bad enough on a small screen. Now you get so see the lard arse 40-foot tall.”

The Edge said the cutting-edge 3D technology allowed “the songs to shine through,” though he was surprised to see the chemistry of the band in the details on screen, and how separate his band mates were on stage.

“Are you saying you felt lonely up there?” said Bono, smiling.

“No, I felt lonely for Larry,” the band’s drummer, the Edge replied.

“He likes being on his own,” said Bono. “Didn’t you bring him back a bottle of water?”

Bono said he loved playing to the enthusiastic audiences of Mexico City, Buenos Aires, and Rio de Janeiro.

“Irish people are essentially Latin people who don’t know how to dance,” he said. “When people are screaming and roaring and shouting, the humbling thing is to realize it’s not really for the band or artist on the stage. It’s for their connection with the songs. A song just can own you … . I think that’s why concerts are so powerful. If that song is such a part of your life, and you hear it, it’s too much almost.”

Bono also expressed hope that the film would allow more people to experience their music, especially teenagers and college students who might not be able to afford the pricey tickets to their sold-out shows.

The band is currently working with longtime producers Daniel Lanois and Brian Eno on a new album that will merge Lanois’ respect for traditional music and Eno’s futuristic sound.

“Music like the band had formed on Venus, and somewhere between that is our next album,” Bono said. “Where they join, where something feels always existing but you never heard it before, that seems to be what the two of them bring out in us.”