BD-Live vs. U2.com
Variety reports that the “U2 360 at The Rosebowl” Blu-ray DVD’s BD-Live content “marks the first Blu-ray title to be produced in the U.K. with BD-Live content. It was installed through specialty content production company the Pavement.”
“Users are given a live feed of the band’s progress throughout the tour: The first download will feature a video that U2 filmed for users, in which they apologize to fans for missing a leg of their tour,” Variety states.
Um, really? That’s the *same* video that is found on U2.com.
So, why the hype around the BD-Live content when it would appear you can get the same from the band’s own website? It was my hope that the BD-Live content would add something that you couldn’t find anywhere else. It disappoints me that so far this is not the case.
The company who installed the BD-Live content is quick to mention, “It’s important that the world knows the tech is out there,” says Pavement founder Andy Evans. That’s all fine and well if the content is fresh, but when it’s nothing more than a rehash of content already available, then it’s nothing worth tooting a horn about.
This is a post from the @U2 blog.
BD-Live vs. U2.com